When used with integrity, your frame gives the a listener a broader and more cohesive understanding of an issue grounded in our moral values. However, frames also create boundaries or constraints around a discussion. This can work to your advantage when choosing a frame for your message. But beware: it’s also used by conservatives and, to make matters worse, we often help them do it! A new page “Framing Constraints” in our framing menu delves into this important aspect of framing.