Using the Freedom Frame for Healthcare

I love this article in Glamour that Virginia Stark sent me. It uses the freedom frame for healthcare.  The freedom frame can be tough to get right because it's a "contested" frame -both sides use it and each has it's own understanding of what the term means. It's rare to see it used so effectively … Continue reading Using the Freedom Frame for Healthcare

Healthcare Made Easy

Here is a great example of conservative framing strategy and how smart and well meaning people fall victim to it. And we'll end with an example of inspired framing from a local group, spawned after one of our framing workshops. It has been being suggested, when talking about the healthcare issue, that since the conservative … Continue reading Healthcare Made Easy

Frame Constraints

When used with integrity, your frame gives the a listener a broader and more cohesive understanding of an issue grounded in our moral values. However, frames also create boundaries or constraints around a discussion. This can work to your advantage when choosing a frame for your message. But beware: it's also used by conservatives and, … Continue reading Frame Constraints

Framing Freedom

[vc_row][vc_column][vc_column_text]In our workshops we identify core liberal and conservative values, but there are values both sides share, such as liberty, responsibility and freedom. However what appears to be agreement is not. Each side has a different understanding of these terms; the same word lights up different frames in the conservative brain than it does in the … Continue reading Framing Freedom

Lies Tolerated for Shared Views

[vc_row][vc_column][vc_column_text]Quick read (from Avi Meshar). This study shows a tolerance for lies if they support a shared belief of moral rightness. This seems to encompass confirmation bias as well as the notion of the Noble Lie -i.e., leaders can lie in furtherance of a perceived moral good.[/vc_column_text][/vc_column][/vc_row]