Healthcare Made Easy

Here is a great example of conservative framing strategy and how smart and well meaning people fall victim to it. And we'll end with an example of inspired framing from a local group, spawned after one of our framing workshops. It has been being suggested, when talking about the healthcare issue, that since the conservative … Continue reading Healthcare Made Easy

Frame Constraints

When used with integrity, your frame gives the a listener a broader and more cohesive understanding of an issue grounded in our moral values. However, frames also create boundaries or constraints around a discussion. This can work to your advantage when choosing a frame for your message. But beware: it's also used by conservatives and, … Continue reading Frame Constraints

Framing Freedom

[vc_row][vc_column][vc_column_text]In our workshops we identify core liberal and conservative values, but there are values both sides share, such as liberty, responsibility and freedom. However what appears to be agreement is not. Each side has a different understanding of these terms; the same word lights up different frames in the conservative brain than it does in the … Continue reading Framing Freedom

Going Negative

[vc_row][vc_column][vc_column_text]In learning about framing our core progressive values, you might conclude that there's a prohibition on exposing the excesses, hypocrisy and "alternative facts" of our opponents. To be sure, there are times when going negative can hurt; research suggests candidates who go negative hurt themselves more than their opponent. The science behind framing also tells us that, rather than … Continue reading Going Negative

Two Brains

[vc_row][vc_column][vc_column_text]Researchers and others have known for a long time that we don't have just one way of thinking. We are more often guided by our emotions and past experience than by cold rational analysis. Humans seem capable of rational thought, but that ability didn't exactly evolve to help us put people on the moon or … Continue reading Two Brains