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Why a list of well framed messages won't work.
In which we meet with George Lakoff.
[vc_row][vc_column][vc_column_text]In learning about framing our core progressive values, you might conclude that there's a prohibition on exposing the excesses, hypocrisy and "alternative facts" of our opponents. To be sure, there are times when going negative can hurt; research suggests candidates who go negative hurt themselves more than their opponent. The science behind framing also tells us that, rather than … Continue reading Going Negative
[vc_row][vc_column][vc_column_text]Researchers and others have known for a long time that we don't have just one way of thinking. We are more often guided by our emotions and past experience than by cold rational analysis. Humans seem capable of rational thought, but that ability didn't exactly evolve to help us put people on the moon or … Continue reading Two Brains
When The Republican President crashes, will we be ready to pick up the pieces?
