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Stop, Drop and Roll: Message Builder Checklist

Recommended reading and video:

** Deep Theory

George Lakoff

The Little Blue Book. A practical treatment of framing and progressive communication.

Don’t Think of an Elephant. Develops framing a little deeper, many examples of issue framing.

Moral Politics**. Lakoff’s scholarly presentation of his theory of framing in the political context.

Thinking_Points book by George Lakoff, similar to Don’t think of an Elephant. Distributed with permission.

George Lakoff tells how conservatives use language to dominate politics It A critique of the Democrat’s failure to use effective communication.

George Lakoff Framing 101 a quick guide to framing.

Daniel Kahneman

**Thinking Fast and SlowSummed up: people don’t think the way we think they think. A broad survey of Cognitive Psychology relating to decision making. Our brains evolved to keep us alive and “System 1” makes quick evaluations based on learned frames and plenty of flaws. Though the more thoughtful and deliberative, “System 2” is capable of formal reason and logic, most people are not trained in it.

Jonathan Haidt

The Righteous Mind 

Ted Talk: The Moral Roots of Liberals and Conservatives

Simon Sinek

Simon Sinek (How Great Leaders Inspire Action.)

Thom Hartman

Cracking the Code. Chock full of practical communication tips especially using story and sense modalities.

A look at conservative theory and use of language

Frank Luntz (Conservative Stategist)

Words That Work -the architect of conservative framing outlines how words make all the difference. The first half of the book is practical, the second half is a look inside Luntz’s conservative dogma. The conservative bias is cleverly hidden but, now that you know framing it’ll be obvious. Buy this used so Luntz does not get your money!

GOPAC Memo (or at Language: A Key Mechanism of Control) (1996). Done up by Luntz for Newt Gingrich, it was a practical one page list of words -a conservative cheat sheet- that put conservative language in overdrive.

GOP Health Care Framing by Luntz  A look at how a specific issue is framed

Lewis Powell (Supreme Court Justice)

The significance of the Powell Memo (1971) on the genesis of extreme economic conservatism cannot be overstated. Article length, the Powell Memo sets the basis for the positions conservatives should take on the economy. The wide acceptance of the memo caused conservatives to create think tanks and endow economic chairs at universities with the purpose of feeding “economic experts” to the media and was fundamental in making the conservative worldview dominant.[/vc_column_text][/vc_column][/vc_row]

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